Image: Volkswagen AGSteering the UX of an entry-level EV
Owning the in-car experience of Volkswagen ID. EVERY1 — from ~300 user needs to a customer-satisfaction KPI the whole programme can track.
Selected work
Projects that started with listening.
Image: Volkswagen AG
Live project · updated 18 Oct 2026
A workout timer you can read from three metres away
A live side project: a CrossFit timer for chalky hands and loud music, built by two people. This case study grows with every step we finish.
A management dashboard, from paper to Figma
Turning a blank brief into a clear, tested dashboard — starting with the people who would use it every day.
Dates for Animals
A dating-style app that matches shelter animals with the right people — designed with the shelters, not just for them.
It’s me
Hi again. I’m the person behind the sticky notes.
I’m a UX designer with a Master’s in Human Factors and a background in psychology. For six years I’ve been turning what people need into things they enjoy using — from training programmes in aircraft production to the in-car experience of Volkswagen’s next entry-level EV.
Today I steer ~300 user needs for ID. EVERY1, lead a core team of cross-functional experts on UX topics and build small Python tools when spreadsheets aren’t enough. Off the clock: CrossFit, sketchbooks and big trips with a small backpack.
6+years of UX in automotive and aerospace
~300user needs owned for ID. EVERY1
~600employees trained in ~40 workshops
- UX strategy & governance
- User research
- Usability testing
- HMI specification
- Requirements engineering
- Stakeholder management
- Workshop facilitation
- AI-assisted prototyping
- Figma
- Python